Category Archives: Marketing

Fashion

Posted on August 4, 2012 by

Marketing – Graphic Design
East West Clothing: 2006 – 2012

Responsibilities include line sheet photography, design and distribute monthly look books, create original trade show graphics. Also, edit fashion photography, design email blast graphics, postcards, hang tags, labels and other assorted promotional items for an established international ladies fashion manufacturer. Also create and update a web presence for three different lines of clothing. Language Los Angeles, OGLE & SOUL, MIND, BREATH, LIFE, Google analytics, adwords, SEO, CMS and social media.

Health & Medical Research

Posted on July 20, 2012 by

Marketing Manager-Medical Research Trials
Columbus Memory Center: 2007-Present

As the creative force behind a talented neurosurgeon, Cat continues to work for Dr. Jon Liss MD. Establishing his online identity with a website, www.ColumbusMemoryCenter.com and promotional products. Designing the overall presentation of the staff business cards, promotional puzzles ads, posters and flyers.

Marketing Director-Health Club Chain
Bodies in Motion: 2003-2005

Established the marketing department for a chain of 6 health clubs. My duties included marketing strategy, planning, budget estimates, designing, producing and fulfilling advertising projects for a $40,000 dollar monthly budget. Produced a television commercial campaign that ran daily on 6 networks and 6 cable providers, designed weekly newspaper ads, monthly magazine ads, billboards, banners, posters, video and still photo shoots. Had overall creative input on the look and content of the website. Issuing weekly reports on multiple projects and all advertising related expenses. Responsible for creating original art in Quark, Photoshop and Illustrator. Negotiated rates, contracts and schedules with newspapers, magazines and suppliers for advertising

Marketing Manager-Health Club Chain
Powerhouse Gym: 2005-2006

Cat West Beauty Marketing Success Stories

Beauty

Posted on July 20, 2012 by

Marketing – Makeup Manufacturer
Dinair Airbrush Makeup: 2001-2002

Worked for Dina Ousley designing ads, brochures, menus and trade show graphics for an innovative makeup company that developed an airbrush to apply specially formulated makeup. We worked for several years on and off while the company was growing.

Art Director-Trade Magazine
NailPro, DaySpa: 1999-2001

Worked as an art director for a company called Creative Age publications. They published several magazines on a monthly basis. I was in charge of the NailPro Europe version and contributed story layouts and ads to DaySpa magazine as well. Also provided website updates and other graphic elements for other magazines.

Home Furnishings Marketing by Cat West

Home Furnishings

Posted on July 20, 2012 by

Advertising Director-Retail Furniture Showrooms
Linder’s Furniture: 2001-2003

Stand alone advertising department for a chain of 6 furniture stores. My duties included marketing, planning, budget estimates, designing and fulfilling advertising products for a 1.5 million dollar annual budget. Weekly newspaper ads, magazine ads, truck graphics, billboards, banners, showroom displays, credit card applications, photo shoots and the website. Issuing monthly reports on multiple projects and advertising related expenses. Also responsible for photo retouching, original art in Quark, Photoshop and Illustrator. Managed advertising budget, negotiated rates and contracts with newspapers, magazines and suppliers for advertising.

Restaurant

Posted on July 20, 2012 by

Graphic Designer – Restaurant Promotions
Breckenridge Group: 2002-2003

As a freelance graphic designer, I worked with the Breckenridge group creating restaurant menus, signs, newspaper ads, table tents, direct mail inserts and other promotional items.